The persuasive power of visual and interactive materials of the American military recruitment system

Autor

  • Katarzyna Molek-Kozakowska UNIWERSYTET OPOLSKI
  • Patryk Lisztwan WYŻSZA SZKOŁA FILOLOGICZNA, WROCŁAW

Bibliografia

Aristotle. 2007. On Rhetoric: A Theory of Civil Discourse. Oxford: Oxford University Press.

Cialdini, Robert. 2007. Infl uence: The Psychology of Persuasion. Harper Business.

The United States Air Force. Best Job in the World. In: http://www.ispot.tv/ad/7Ypz/us-air-force-best--job-in-the-world

The United States Army. Army Strong. In: http://www.ispot.tv/ad/7kji/us-army-army-strong

The United States Army. Faces of Strength. In: http://www.army.mil/media/amp/?bctid=188616829

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Jak cytować

Molek-Kozakowska, Katarzyna, i Patryk Lisztwan. 2015. „The Persuasive Power of Visual and Interactive Materials of the American Military Recruitment System”. "Res Rhetorica" 2 (2). https://resrhetorica.com/index.php/RR/article/view/2015_2_7.

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