The persuasive power of visual and interactive materials of the American military recruitment system

Katarzyna Molek-Kozakowska, Patryk Lisztwan

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Bibliografia


Aristotle. 2007. On Rhetoric: A Theory of Civil Discourse. Oxford: Oxford University Press.

Cialdini, Robert. 2007. Infl uence: The Psychology of Persuasion. Harper Business.

The United States Air Force. Best Job in the World. In: http://www.ispot.tv/ad/7Ypz/us-air-force-best--job-in-the-world

The United States Army. Army Strong. In: http://www.ispot.tv/ad/7kji/us-army-army-strong

The United States Army. Faces of Strength. In: http://www.army.mil/media/amp/?bctid=188616829


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