The persuasive power of visual and interactive materials of the American military recruitment system

Katarzyna Molek-Kozakowska, Patryk Lisztwan

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Aristotle. 2007. On Rhetoric: A Theory of Civil Discourse. Oxford: Oxford University Press.

Cialdini, Robert. 2007. Infl uence: The Psychology of Persuasion. Harper Business.

The United States Air Force. Best Job in the World. In:

The United States Army. Army Strong. In:

The United States Army. Faces of Strength. In:


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