On tradition, criticism, and green marketing

Autor

  • Erik Bengtson Uppsala university and Södertörn University
  • Oskar Mossberg Uppsala university

DOI:

https://doi.org/10.29107/rr2024.1.8

Abstrakt

Reviewer Frederik Appel Olsen takes issue with the approach we present in The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Palgrave Macmillan). In this response, we point out three aspects where Appel Olsen paints a misleading picture of our book. They concern a) the role of history in contemporary thinking, b) the role of Aristotle in our argumentation, and c) the legitimate place of rhetorical criticism. Thus, our response treats fundamental questions for the field of rhetoric.

Pobrania

Statystyki pobrań niedostępne.

Bibliografia

Appel Olsen, Frederik. 2024. “Review/recenzja: Erik Bengtson and Oskar Mossberg, The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric, Palgrave Macmillan Cham 2023.” Res Rhetorica 10(4): 193–198. DOI: https://doi.org/10.29107/rr2023.4.9.

Bengtson, Erik. 2015. “Vad är retorikvetenskap?” In Förledd och förtjust: Andra generationens retorikvetare tar ordet, ed. Erik Bengtson and Frida Buhre, 15–28. Södertörn Rhetorical Studies 3. Huddinge: Södertörn University. https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-26119.

Bengtson, Erik. 2024a. The Epistemology of Rhetoric: Plato, Doxa and Post-Truth. Windsor Studies in Argumentation 14. Windsor: University of Windsor Digital Press. https://doi.org/10.22329/ wsia.14.2024.

Bengtson, Erik. 2024b. “På oklar grund: En studie av intellectio i svenska texter från 1847 till 2011 års läroplan” In Intellectio: Retorikens sjätte del?, ed. Erik Bengtson, 13–60. Södertörn Rhetorical Studies 9. Huddinge: Södertörn University. https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53614

Bengtson, Erik, and Max Lord. 2024. “Den dubbla naturen: Om en paradox inom grön marknadsföring.” Rhetorica Scandinavica 88: 1–22.

Bengtson, Erik, and Oskar Mossberg. 2023. The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric. Cham: Palgrave Macmillan.

Brinch, Iben. 2024. “Ethos I Skrift, Sak Og Sjel: - Tanker Om Skriving Som Karakterskaping.” Rhetorica Scandinavica 27(87): 72–88. https://doi.org/10.52610/rhs.v27i87.119.

Buhre, Frida. 2014. “Universitetskanslerämbetets kunskapssyn: En granskning av en granskning.” Högre Utbildning 4(1): 5–17. https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-241920.

Bjork, Collin. 2021. “Plato, Xenophon, and the Uneven Temporalities of Ethos in the Trial of Socrates.” Philosophy & Rhetoric 54(3): 240–262. https://doi.org/10.5325/philrhet.54.3.0240.

Cassin, Barbara. 1990. “Bonnes et mauvaises rhétoriques: de Platon á Perelman.” In Figures et conflits rhetoriques, ed. Michel Meyer, and Alain Lempereur, 17–37. Brussels: Editions de l’Université de Bruxelles.

Felski, Rita. 2015. The Limits of Critique. Chicago: University of Chicago Press.

Kastely, James L. 2015. The Rhetoric of Plato’s Republic: Democracy and the Philosophical Problem of Persuasion. Chicago: University of Chicago Press. https://doi.org/10.7208/chicago/9780226278766.001.0001.

Mossberg, Oskar. 2020. Avtalets räckvidd I: Om avtals tredjemansverkningar, särskilt vid tredjemansavtal och direktkrav. Uppsala: Iustus.

Mossberg, Oskar. 2022. “Gröna löften och förmögenhetsrättens tillkortakommanden.” In Hållbarhet ur ett rättsligt perspektiv, ed. Mattias Dahlberg, Therese Fridström Montoya, Mikael Hansson, and Charlotta Zetterberg, 195–250. Uppsala: Iustus.

Welch, Kathleen E. 1990. The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse. New York and London: Routledge. https://doi.org/10.4324/9780203812150.

Opublikowane

28-03-2024

Jak cytować

Bengtson, Erik, and Oskar Mossberg. 2024. “On Tradition, Criticism, and Green Marketing”. Res Rhetorica 11 (1): 155-62. https://doi.org/10.29107/rr2024.1.8.