Memetic rhetorical theory: an analytic model for the spread of information online
DOI:
https://doi.org/10.29107/rr2021.4.2Słowa kluczowe:
memetyczna teoria retoryczna, mem, fakty alternatywne, etosAbstrakt
Współczesny dyskurs często charakteryzuje się tak skrajną polaryzacją, że jego uczestnicy operują zupełnie innymi zestawami faktów. Te alternatywne fakty stanowią nową linię badawczą dla retoryków, którzy muszą ustalić, w jaki sposób fałszywe fakty zyskują wiarygodność. Niniejszy artykuł przedstawia Memetyczną Teorię Retoryczną (MRT), model pozwalający zrozumieć, w jaki sposób informacje ewoluują, by stać się wiarygodnymi w danym środowisku.
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