Bruhn, Tommy. “Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 ‘Welcome to the New Moderates’ Speech”. Res Rhetorica 6, no. 2 (July 1, 2019). Accessed March 24, 2025. https://resrhetorica.com/index.php/RR/article/view/357.