Charisma, ideology, and pragmatism: Unpacking leadership rhetoric in initial COVID-19 responses in the United States, the United Kingdom, and New Zealand
DOI:
https://doi.org/10.29107/rr2025.3.9Słowa kluczowe:
COVID-19, analiza retoryczna, przywództwo charyzmatyczne, przywództwo ideologiczne, przywództwo pragmatyczneAbstrakt
Retoryka przywództwa w czasach kryzysu ma zasadnicze znaczenie dla budowania wspólnoty i zaufania społecznego. W badaniu zastosowano podejście krytyki retorycznej, aby zanalizować strategie komunikacyjne przywódców w początkowej fazie pandemii COVID-19 w Stanach Zjednoczonych, Wielkiej Brytanii i Nowej Zelandii (Donald Trump, Boris Johnson i Jacinda Ardern), wykorzystując ramy teorii przywództwa charyzmatycznego, ideologicznego i pragmatycznego (CIP). Szczegółowa analiza przemówień wskazuje, w jaki sposób każdy przywódca radzi sobie z wyjątkowymi wyzwaniami stawianymi przez pandemię, dowodząc, że mieszane podejście Ardern jest skuteczne w złożonych kryzysach i podkreślając znaczenie elastycznych i wrażliwych na kontekst strategii komunikacyjnych. Niniejsze badanie przyczynia się do rozwijania krytyki retorycznej poprzez wgląd w skuteczność różnych technik w czasie globalnych wyzwań. Analiza dostarcza cennych perspektyw dla decydentów, komunikatorów i naukowców.
Pobrania
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