Same ol’ situation (S.O.S.)? Using traditional rhetorical methods to examine contemporary artifacts

Autor

DOI:

https://doi.org/10.29107/rr2025.1.9

Słowa kluczowe:

rhetoric, pragmatism, rhetorical criticism, advertising

Abstrakt

Tradycyjne modele retoryczne oparte na klasycznym lub neoklasycznym piśmiennictwie nie cieszą się zbyt szerokim zainteresowaniem badaczy. Niniejsze studium pokazuje jednak, że pomimo krytycznej recepcji, niektóre modele można z powodzeniem zastosować do wnikliwej analizy współczesnych komunikatów, szczególnie w kontekście edukacji retorycznej. Wykorzystując model sytuacji retorycznej Lloyda Bitzera, przeprowadzono analizę multimedialnej kampanii koncernu tytoniowego z 2021 roku. Wskazano jak rozszerzenie kategorii retorycznych w tradycyjnym modelu może posłużyć do krytyki retorycznej nowszych form/typów komunikatów. Dzięki prostocie zastosowania, model ten może być wykorzystany na zajęciach z teorii i/lub praktyki retoryki na różnych poziomach kształcenia uniwersyteckiego. Tradycyjny model nie musi być ciekawostką z przeszłości. W rękach dydaktyka świadomego historii retoryki może on być z powodzeniem adaptowany przez nowe generacje badaczy.

Pobrania

Statystyki pobrań niedostępne.

Biogram autora

  • Mark Porrovecchio - Oregon State University
    Speech Communication, Associate Professor of Rhetoric, Director of Forensics

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Opublikowane

30-03-2025

Jak cytować

Porrovecchio, Mark. 2025. “Same ol’ Situation (S.O.S.)? Using Traditional Rhetorical Methods to Examine Contemporary Artifacts”. Res Rhetorica 12 (1): 150-62. https://doi.org/10.29107/rr2025.1.9.