Retoryka uzbrojona: walka o świadomość we współczesnej przestrzeni medialnej


  • Cezar Ornatowski


Słowa kluczowe:

retoryka uzbrojona, wpływ, bezpieczeństwo kognitywne, wojna informacyjna


Retoryka uzbrojona to walka o wpływ w przestrzeni kognitywnej, czyli przestrzeni naszej świadomości, prowadzona przy pomocy symboli. Jest to namiastka wojny, a nawet nowy sposób prowadzenia wojny. Retoryka uzbrojona wykracza poza perswazję, argumentację, a nawet propagandę w ich tradycyjnych znaczeniach. Główne środki retoryki uzbrojonej to narracja, działanie i obraz. Polityka zawiera coraz więcej elementów wojny informacyjnej, a pojęcie bezpieczeństwa (narodowego i indywidualnego) odnosi się do domeny świadomości. Najwyższą wartością i stawką w tej wojnie jest reputacja i jej pochodna: legitymacja. Zjawiska te stanowią wyzwanie dla edukacji retorycznej i obywatelskiej.


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Jak cytować

Ornatowski, Cezar. 2021. „Retoryka Uzbrojona: Walka O świadomość We współczesnej Przestrzeni Medialnej”. "Res Rhetorica" 8 (4):14-39.