Who’s the ‘real’ transgender? The representation and stereotyping of the transgender community on YouTube


  • Michaela Fikejzová Metropolitan University in Prague
  • Martin Charvát Metropolitan University in Prague



Słowa kluczowe:

analiza retoryczna, reprezentacja, dyskurs transpłciowy, nowe media, YouTube


The aim of this article is to provide an analytical introduction upon the ways of representation of transgender minority in new media. Through rhetorical analysis of selected content related to two high-profile transgender YouTubers, we identified five building blocks of given discourse: reduction of a structural problem to a personal one, reduction of a person’s reality to feelings, tokenization, psychiatrization of transgender identity, and ingroup gatekeeping.

Biogramy autorów

Michaela Fikejzová, Metropolitan University in Prague

Michaela Fikejzová is a PhD student of media studies at Metropolitan University in Prague. Her main areas of research are feminist media studies, queer theory and political philosophy of language.

Martin Charvát, Metropolitan University in Prague

Martin Charvát is an Assistant professor and Head of the Centre for Media Culture Studies at Metropolitan University in Prague. He has published six books, co-authored and co-edited another seven books, translated two books and bunch of other articles. He has also written more than 30 articles and book chapters, and presented at more than 30 international conferences and workshops. His main areas of research are media archaeology, digital media, contemporary art, 20th century philosophy, semiotics.


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Jak cytować

Fikejzová, Michaela, i Martin Charvát. 2022. „Who’s the ‘real’ Transgender? The Representation and Stereotyping of the Transgender Community on YouTube”. "Res Rhetorica" 9 (2):6-20. https://doi.org/10.29107/rr2022.2.1.