Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 “Welcome to the New Moderates” Speech

Autor

  • Tommy Bruhn DEPARTMENT OF COMMUNICATION AND MEDIA, LUND UNIVERSITY

DOI:

https://doi.org/10.29107/rr2019.2.2

Abstrakt

W artykule omówiono, w jaki sposób retorycznie dwuznaczne akty mowy mogą pełnić rolę zapobiegawczą w rozwoju potencjalnego konfliktu w partii politycznej i jak takie działania mogą wpływać na etos lidera. Autor ukazuje, jak retorycznie dwuznaczne przemówienie może być sposobem na rozegranie retorycznego przywództwa i komunikowanie demokratycznego etosu, przy jednoczesnym motywowaniu do uczestnictwa we wspólnym działaniu dla celów rozumianych inaczej przez różnych odbiorców.

Pobrania

Statystyki pobrań niedostępne.

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Opublikowane

01-07-2019

Jak cytować

Bruhn, Tommy. 2019. “Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 ‘Welcome to the New Moderates’ Speech”. Res Rhetorica 6 (2). https://doi.org/10.29107/rr2019.2.2.

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