A strategic approach to multimodal discourse analysis

Salvio Martin Menendez

Abstrakt


In the paper the author argues that multimodal discourse analysis examines the traditional issues of rhetoric from a pragmatic-discursive perspective and therefore may be regarded as a part of rhetoric. Starting from systemic-functional linguistics, the author proposes a method for studying the multimodality of discourse which highlights the notion of strategy, defined as a plan for achieving a particular purpose.


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Bibliografia


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DOI: https://doi.org/10.17380/rr2015.1.4

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